PlansSolutions Page — Design Notes

Solutions Page — Design Notes

Solutions Page — Design Notes

Context: DataHub.io has a /solutions page listing enterprise data products (postal codes, logistics, country reference data, etc.) and a previously separate /pricing page. This doc captures the thinking behind recent changes and open questions.

What We Changed

1. Remove /pricing, redirect to /solutions

Rationale: A standalone pricing page implies a fixed, public price list. Our solutions are enterprise-grade and pricing depends on use case, volume, and contract. Having /pricing as a destination sets the wrong expectation and dilutes the page's effectiveness — visitors bounce when they don't see a number.

What we did:

  • Added a permanent 301 redirect: /pricing → /solutions
  • Removed /pricing from middleware routing (the redirect fires first)
  • Plans/pricing should live within each individual solution page, not as a global page

2. Enterprise lead capture on /solutions

Rationale: The only CTA on the solutions page was "Schedule a meeting" (Calendly link). That's a high-commitment action — many potential customers aren't ready to book a call but would share an email. We needed a lower-friction entry point.

What we did:

  • Added an email input form ("Work email" + "Get in touch" button) directly on the solutions page, next to the existing "Schedule a meeting" link
  • On submit, the email is captured via the existing newsletter/subscribe action
  • This reuses existing infrastructure — no new backend work needed

Open question: The form currently feeds into the newsletter subscriber list. Should enterprise leads go into a separate list or CRM (e.g. HubSpot)? The current approach is a pragmatic shortcut — good enough to capture intent, but may need a proper lead routing integration later.

3. "Data Solutions" section on homepage

Rationale: /solutions was effectively invisible — no homepage real estate, nothing in the nav pointed to it prominently. Visitors landing on the homepage had no reason to discover the enterprise offering.

What we did:

  • Added a dark (bg-zinc-900) "Data Solutions" section to the homepage between the Discover and Blog sections
  • Copy: "Get access to high-quality, regularly updated global data solutions built for teams and enterprises. Postal codes, country reference data, logistics data, and more."
  • Single CTA: "Explore Data Solutions" → /solutions

Design note: The dark section creates visual contrast that draws the eye — deliberately interruptive in a page that's otherwise light. This is intentional: enterprise is a separate product line and should feel distinct from the public/free data.

What's Still Open

  • Lead routing: Email form currently goes to newsletter list. Should route to a dedicated enterprise leads list or CRM.
  • Per-solution pricing: The intent is that individual solution pages (postal codes, logistics, etc.) will eventually carry their own pricing tiers. This doesn't exist yet.
  • Nav visibility: /solutions is now in the nav bar — but positioned among many links. Worth considering whether it deserves more prominence (e.g. a highlighted CTA style in the nav itself).